Inspired Entertainment, Inc. announced the first retail launch of its newest virtual horse racing product, The Virtual Grand National with Paddy Power Betfair plc. across the bookmaker’s full retail estate of over 620 stores in the UK and Ireland.

Paddy Power are the first operator to go live in retail venues with The Virtual Grand National, an official licensed product with The Jockey Club featuring a full recreation of the iconic Aintree racecourse. The Virtual Grand National is displayed on Paddy Power TV, alongside real live racing, as a featured event where customers can place their bets in venue with new events approximately 10 times a day.

“Paddy Power is a great partner and a long-time valued customer,” said Steve Rogers, chief commercial officer of virtual sports at Inspired. “We are very proud of the final product and hope that Paddy Power customers will enjoy being able to experience the excitement of the Grand National all year round.”