Scientific Games announced that HAWAIIAN ISLAND CREATIONS (“HIC”) Hold ’em Poker, the result of a revolutionary partnership between Scientific Games and HIC, was unveiled in the company’s booth No. 1126 at the Global Gaming Expo (“G2E”), September 27-29 at the Sands Expo in Las Vegas.

Founded in 1971, HIC started as a small surf shop in Kailua on Oahu’s Windward side, specializing in custom surfboards, bikes, skateboards, apparel and accessories. Through a commitment to quality, service and the aloha spirit, HIC has built a reputation as an icon of Hawaiian surfing and lifestyle recognized throughout the world. The retail chain has grown to include 12 stores across three Hawaiian islands and two stores in Japan, providing authentic Hawaiian surf gear to locals and visitors.

HIC President and Chief Executive Officer Craig Hara said, “We are excited to see the HIC brand on an engaging new table game created by Scientific Games, the world leader in table products. The HIC brand recognition and loyalty resonates with a wide consumer demographic, harnessing abundant potential to become a compelling trademarking partner in the gaming industry. HIC is a lifestyle that the public is drawn to – whether you have grown up in the islands, visited the islands or want to go there one day, everyone has this fascination about the brand and the Hawaiian islands. Our brand promise is focused on entertainment and fun, much like table-game play, and we think there are strong synergies to make this a very successful table game.”

Scientific Games’ Shuffle Master HIC Hold ’em Poker is a new variation of the popular Pineapple Hold ’em poker in which players get three cards to form their best two-card starting hand.

HIC Hold ’em Poker is the first version of hold ’em to incorporate the Shuffle Masteri-Deal Plus shuffler into the game by randomly selecting the bet multiplier; in turn creating more excitement at the table and additional ways for players to win big.

Scientific Games Group Chief Executive, Gaming Derik Mooberry said, “In testing the product through internal focus groups, we have already seen tremendous results regarding the popularity and success likelihood of this new proprietary table game – in fact, the game garnered one of the highest scores we’ve seen. We anticipate that the island vibe and thrilling bonus opportunities will keep players coming back for more.”

The company’s G2E 2016 booth No. 1126 showcased more than 200 slot games and 100 unique game themes, an array of new proprietary table games, as well as a host of new products and solutions from Scientific Games’ three business divisions: SG Gaming, SG Lottery and SG Interactive.