William Hill US recently announced the appointment of Sharon Otterman as its new chief marketing officer. Otterman joins William Hill US from the Madison Square Garden Company, where she served as executive vice president and chief marketing officer, overseeing marketing for its diverse collection of iconic venues, legendary sports franchises and the Christmas Spectacular, starring the Radio City Rockettes.

“We are thrilled to welcome Sharon to our rapidly-expanding team at William Hill, particularly during such an exciting time in our growth process,” said Joe Asher, chief executive officer, William Hill US. “Sharon is a proven leader and we are thrilled that we could pull her away from one of the most high-profile jobs in sports marketing to join William Hill.”

From 2009 to 2015, Otterman was senior vice president and chief marketing officer at NBC Universal, where she developed and executed brand and marketing strategies for all MSNBC and NBC News shows, including the Today Show, Meet the Press and Nightly News. Prior to 2009, Otterman served as vice president of marketing at ESPN and other key appointments at advertising agencies driving digital transformation.

“The popularity of sports betting has never been higher,” said Otterman. “I am thrilled to join William Hill, the international leader in this industry, to help serve an expanding, engaged customer base.”