Five key metrics that drive additional casino trips
We are lucky in the casino industry to have access to piles of data about our players. In spite of the available...
ARTICLES
A lifetime of casino marketing learning in 1,600 words
Conrad on Casino Marketing Semi-retirement is interesting. It is a fluid process—sometimes I feel more fully retired, but at other times, not...
The surprising truth about Millennials and casino gaming
Despite dire predictions Millennials will never take to casinos, data and history show the group is actually right where it should be...
The latest licenses concepts for slot machines
When it comes to licensed game concepts, slot manufacturers continue to push the innovation envelope, as this recap of recent introductions shows....
ICE London promises best casino show yet
As ICE London continues to expand in size and scope, show organizer Clarion Gaming explains why the event has grown and the...
Morongo breaks ground on new expansion
Morongo tribal leaders and a host of dignitaries gathered to break ground on a new renovation and expansion project. “Morongo has come a long way from...
The Virtual Grand National virtual horse racing product — INSPIRED
Inspired Entertainment, Inc. announced the first retail launch of its newest virtual horse racing product, The Virtual Grand National with Paddy Power...
The Reviews are in… You Need a Marketing Plan
Online reviews are a critical factor in customer decision-making and Raving Partner Justin Shank details how to actively manage your reputation Justin...
The Case for Craps
To borrow and bastardize a phrase from Mark Twain, the reports of craps demise have been greatly exaggerated. I’ll admit my bias…...
Lines and a new methodology to improve the guest experience
After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or...
Gary Platt Manufacturing stresses seating for gaming resort sections
Talking Points: Joshua Corrick, Gary Platt Manufacturing For more than 20 years, Gary Platt Manufacturing has been a leading provider of performance...
Lessons from the Host Development Conference team challenge
Event Review Creation of a successful player development department starts with cross-department collaboration and data sharing What is key to creating a...
Mohegan Gaming & Entertainment expands to Canada
Mohegan Gaming & Entertainment (MGE) announced that the company has been selected by the Ontario Lottery and Gaming Corporation (OLG) as the service...
Unlocking solutions: Q&A; with Morse Watchmans’ Joe Granitto
Morse Watchmans offers leading-edge key control systems, and much more, to the gaming industry Morse Watchmans is perhaps best known in the...
Actually cleaning the air at casinos…
An indoor air quality initiative makes sure everyone within a casino resort is on the same page when it comes to making...
Streamlining reservations with a “One Call and Answer All” philosophy
When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor...
Turning up the volume on casino-based radio
Along with his partner Sam Ambrose, Nathan Green founded New Level Radio in 2007 and began providing customizable radio networks for businesses...
Felix Rappaport 1953-2018
Felix Rappaport was my friend…. thousands of people, I’m sure, would say the same thing. Felix passed away recently, a heart-wrenching, unexpected...
Ghostbusters 4D video slots — IGT
International Game Technology PLC (IGT) is giving Ghostbusters fans a paranormal reason to flock to casino floors with the release of its...
William Hill U.S. appoints Sharon Otterman as chief marketing officer
William Hill US recently announced the appointment of Sharon Otterman as its new chief marketing officer. Otterman joins William Hill US from the Madison Square Garden Company,...
Gaming Kiosks: For your Information
aming operators are recognizing the importance of leveraging new technologies across all products on the gaming floor as they seek solutions that...
The impact of tight slot machines on casino marketing
Three long-time casino observers delve into the “loose vs tight” slot hold debate and the impact it is having on game players...
The ways to have a successful casino
Marketing I have been to hundreds and hundreds of casinos in my 45-year gaming career, and I wagered in most of them....
Foxwoods Resort Casino announces passing of President and CEO Felix Rappaport
The Mashantucket Pequot Tribal Nation (MPTN) and Foxwoods Resort Casino announced the unexpected passing of President and CEO Felix Rappaport. During Rappaport’s four-plus years...
DraftKings applies for sports betting license in New Jersey
DraftKings Inc. recently announced that the company has officially applied for a state license to offer sports betting in New Jersey. Its...