The math of casino marketing
Every industry and business is faced with the challenge of selling their product in an ever increasing and competitive business landscape. No...
casino marketing
ARTICLES
Reel Marketing, The Art of Building a Casino Brand — JULIA CARCAMO
A study into the art of creating casino brands is the first book from author and casino marketer, Julia Carcamo. Reel Marketing, subtitled...
Streamlining reservations with a “One Call and Answer All” philosophy
When used correctly, communication technology has made access to information faster and easier than ever. However, when used solely as a labor...
Casino marketing and operations best practices born out of COVID
Sure, we exhaust ourselves almost daily with what we don’t know. When will it be safe to be at full capacity? When...
The importance of a casino marketing strategy
One of my favorite things to talk about is strategy, specifically marketing strategy. A strategy differs from a plan in that a...
Profit opportunities in the casino database
Marketing Using a 360 data analytics approach and developing a complete view of your top revenue-generating departments is critical. Through this process,...
Rethinking the casino resort mobile marketing experience
Casino resort players and guests are changing—the days of only focusing marketing efforts on local gamblers that live close by are fading...
Breaking down operational silos at casinos
It’s easy for modern casino resorts to slip into a silo mentality. Here’s how to identify if that has happened at your...
The Reviews are in… You Need a Marketing Plan
Online reviews are a critical factor in customer decision-making and Raving Partner Justin Shank details how to actively manage your reputation Justin...
2017 GameChangers Marketing Awards
The Casino Journal community has spoken and the Platinum, Gold and Silver winners of the first-ever GameChangers Marketing Awards have been determined...
Resorts World Las Vegas selects Hooray as advertising agency of record
Hooray Agency announced that it has been named as the Advertising Agency of Record (AOR) for Resorts World Las Vegas. As the...
**RWNYC marketing platform — RESORTS WORLD CASINO
Resorts World Casino New York City announced a partnership with StarStar Mobile to launch **RWNYC, a unique vanity number that can be used from...
Total Team Effort Essential for Successful Casino Customer Journey
We now live in an age where our customers are more educated about our product than ever before. According to a recent...
Better protection needed for casino marketing programs and promotions
I think we can all agree that our marketing programs and promotions are vulnerable to internal and external theft and fraud. Usually,...
Casino Marketing & Technology Conference announces speaker line-up
The final speaker line-up for Casino Marketing & Technology Conference, the casino industry’s premier marketing educational event to be held online November...
GCT announces new strategic partnership with Context Networks
Game Changing Technologies, Inc (GCT) recently announced a new strategic partnership with Context Networks, Inc., the world’s first omni-channel marketing system to unify...
Regaining the lost art of communicating with casino players
I’ve read the recent articles that say Las Vegas is ready for another reinvention. In my opinion, the entire casino industry is...
Lines and a new methodology to improve the guest experience
After a long day traveling, there are two things you don’t want to find entering a hotel lobby: an empty counter or...
Re-opening casinos should consider going back to the beginning
Take a note from the movie Princess Bride and treat returning customers like the industry did before technological automation took over. “I...
Five fundamental casino analytics for a healthier bottom line
When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to...
Bringing loyalty to sports betting
It’s more than a New Year, it’s a new decade… what will it bring? As you make your personal resolutions and business...
It’s time for casinos to integrate loyalty club and player development functions
Many casino executives believe that a property’s loyalty (née players) club and player development functions operate in tandem—not surprising, considering how elemental...
Casino executive pop quiz
The best thing about being “semi-retired” (besides not having to work), is that I can be very picky about which gaming clients...
Three Casino Billboards Outside Atmore, Alabama
Adventures in Advertising We challenged ourselves to create a campaign that relies heavily on the strength of our brand promise, conveying nothing...
Casino Marketing with a New Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest....