Other Columns

What are casino operators doing wrong when it comes to pomoting women? | 2020-02-26 | Casino Journal

Most of our clients come to Borderless with a genuine desire to build diverse and diversity-capable leadership teams. That is, after all,...

casinojournal

februari 26, 2020

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Casino call centers need to emphasize the customer experience

Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to...

Peter Tetlow

juli 15, 2019

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What to consider when communicating with casino employees during crisis

Any good leader understands that communication is critical in a time of crisis. Employees are thirsty for information, with a desire to...

casinojournal

december 15, 2020

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How innovation is changing the slot hardware game in the casino industry

With its well-established casino industry, the U.S. leads the way in global gambling. In order to remain competitive in this multi-billion-dollar industry,...

Craig Stapleton

januari 22, 2020

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Gaming tribes continue to support education and training initiatives

In a world of shut-off slot machines, empty hotel rooms and shuttered casinos, concerns are beginning to arise as to how to...

casinojournal

maj 18, 2020

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The importance of a casino marketing strategy

One of my favorite things to talk about is strategy, specifically marketing strategy. A strategy differs from a plan in that a...

casinojournal

september 1, 2017

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Cornerstones of successful social media programs in gaming

Casino Branding As I page my way through various casino industry conference programs, digital marketing seems to be an ever-present topic of...

casinojournal

juli 1, 2017

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Why casinos need to revisit data encryption

For every payout in which a slot machine empties tens of thousands of dollars or for every high roller who wins a...

casinojournal

februari 2, 2015

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TABLE TALK: Yielding to new ideas

Table game yield management allows the pit to meet customer needs while maximizing net-per-user-profit. Years ago when I was visiting a local...

casinojournal

maj 15, 2012

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Better protection needed for casino marketing programs and promotions

I think we can all agree that our marketing programs and promotions are vulnerable to internal and external theft and fraud. Usually,...

casinojournal

februari 28, 2020

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Reopening casinos should consider going back to the beginning

“I am waiting for you, Vizzini. You told me to go back to the beginning. So I have. This is where I...

casinojournal

juni 22, 2020

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Bringing loyalty to sports betting

It’s more than a New Year, it’s a new decade… what will it bring? As you make your personal resolutions and business...

casinojournal

januari 22, 2020

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Three Casino Billboards Outside Atmore, Alabama

Adventures in Advertising We challenged ourselves to create a campaign that relies heavily on the strength of our brand promise, conveying nothing...

casinojournal

mars 23, 2018

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Casino Marketing with a New Attitude

I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest....

casinojournal

februari 19, 2018

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The new book on American sports betting

Joe Asher has been CEO of William Hill US since 2012. In that time, he has overseen the growth of the company’s...

casinojournal

april 1, 2015

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A primer on casino game patents

Patented approach With the new frontiers opening to the gaming industry by way of eSports and online betting, patents are well situated...

casinojournal

februari 21, 2019

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Gamification’s wide impact on casino marketing

I’m always on the lookout for inspiration, and not too long ago I found it in a pretty unexpected place: a frozen...

casinojournal

januari 7, 2016

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