An adage that will focus your casino marketing effort
This is the story of how a British eight-men rowing team’s Olympic gold victory will help you achieve success with your marketing...
Marketing Promotions
Features, news, columns and industry submitted pieces involving marketing and promotions at both brick-and-mortar and online casino operations
ARTICLES
Casino brand messaging for post-COVID times
In an uncertain future, here are some casino branding items to consider while planning for 2021 As casino operators, we are no...
Casino call centers need to emphasize the customer experience
Organizations need to truly understand what the customer experience is and also what it means within the gaming industry in order to...
Five mistakes that can erode your casino brand
The ongoing COVID crisis is only one of many items with the potential to deteriorate casino brand awareness; here are some steps...
Casino Miami guest takes home grand prize in SCA Gaming’s “Press for Cash” promotion
Casino Miami awarded a grand prize of $50,000 to Miami resident Marcelo F. on Saturday, June 20. The player was participating in...
Casinos may need to rethinkbrand marketing plans post-COVID
The concept of brand purity takes on even greater importance following actions some casinos have taken to survive coronavirus closures As customers...
Hollywood continues to foster a damning image of casinos
Like many of you, COVID-19 mandates have made me more reliant on at-home forms of entertainment. For better or worse, the one...
Winners Warehouse — ARISTOCRAT GAMING
Just in time for holiday shopping, Aristocrat Gaming has launched Winners Warehouse, an e-commerce site filled with a huge variety of themed merchandise from every...
Marketing strategies for U.S. online sports betting
Insight and Innovations Sporting edge The post-Professional and Amateur Sports Protection Act (PASPA) environment is very much in its nascent stage, providing...
WAVE to Play digital screen — VIDEOTEL DIGITAL
Ramping up its efforts to help the healthcare industry provide for the influx of patients dealing with COVID-19, Videotel Digital has once...
Virtual Game — CASINO FANDANGO
In the current climate of business closures, Casino Fandango has created a way to connect with, and lift the spirits of patrons...
The homebody economy and the need to redefine the casino vision
Welcome to what CNBC recently dubbed the “homebody economy.” The long-discussed stay-at-home trend just received a triple shot of adrenalin, thanks to...
Welcome Back Bash for Cash — ENGAGED NATION
Engaged Nation announced the completion of its Welcome Back Bash for Cash—an innovative, interactive digital program specifically designed to address the critical need...
New decade, same problems for the casino industry
So the calendar tells us we’re in a new decade. No more aughts or teens, finally, a decade with a proper name...
The math of casino marketing
Every industry and business is faced with the challenge of selling their product in an ever increasing and competitive business landscape. No...
Reel Marketing, The Art of Building a Casino Brand — JULIA CARCAMO
A study into the art of creating casino brands is the first book from author and casino marketer, Julia Carcamo. Reel Marketing, subtitled...
Coronavirus will have an evolutionary impact on casino mobile marketing efforts
I am writing this article exactly three weeks into a time when businesses are closed and casinos have gone dark to protect...
Casino marketing and operations best practices born out of COVID
Sure, we exhaust ourselves almost daily with what we don’t know. When will it be safe to be at full capacity? When...
Re-examing casino internal branding in the time of COVID
How gaming properties internally engage with team members will likely determine how willingly they return to their posts A year ago, I...
Rethinking the casino resort mobile marketing experience
Casino resort players and guests are changing—the days of only focusing marketing efforts on local gamblers that live close by are fading...
The Reviews are in… You Need a Marketing Plan
Online reviews are a critical factor in customer decision-making and Raving Partner Justin Shank details how to actively manage your reputation Justin...
**RWNYC marketing platform — RESORTS WORLD CASINO
Resorts World Casino New York City announced a partnership with StarStar Mobile to launch **RWNYC, a unique vanity number that can be used from...
Back of House Season 4: A Fun and Revealing Digital Series — MOHEGAN SUN
Mohegan Sun announced the launch of “Back of House Season 4: A Fun and Revealing Digital Series.” On the heels of previous seasons’...
Caesars Entertainment names IMG global licensing agent
Multi-year agreement will capitalize on the iconic history and continued evolution of the Caesars brand. Caesars Entertainment has appointed IMG as its global...
GCT announces new strategic partnership with Context Networks
Game Changing Technologies, Inc (GCT) recently announced a new strategic partnership with Context Networks, Inc., the world’s first omni-channel marketing system to unify...