Regaining the lost art of communicating with casino players
I’ve read the recent articles that say Las Vegas is ready for another reinvention. In my opinion, the entire casino industry is...
Marketing Promotions
Features, news, columns and industry submitted pieces involving marketing and promotions at both brick-and-mortar and online casino operations
ARTICLES
Customer research is a vital cog to bettering slot performance
“ This is not only costly, but will alienate your players from making a trip if they feel you missed the mark...
Reopening casinos should consider going back to the beginning
“I am waiting for you, Vizzini. You told me to go back to the beginning. So I have. This is where I...
Graceland Wedding Chapel going virtual
Las Vegas-based Graceland Wedding Chapel is now offering virtual Elvis-themed vow renewals and commitment ceremonies for couples from all over the world...
Re-opening casinos should consider going back to the beginning
Take a note from the movie Princess Bride and treat returning customers like the industry did before technological automation took over. “I...
Five fundamental casino analytics for a healthier bottom line
When it comes to making money in casinos using data, there are a number of fundamental analytics you should be able to...
Bringing loyalty to sports betting
It’s more than a New Year, it’s a new decade… what will it bring? As you make your personal resolutions and business...
It’s time for casinos to integrate loyalty club and player development functions
Many casino executives believe that a property’s loyalty (née players) club and player development functions operate in tandem—not surprising, considering how elemental...
Stardust reborn as free-to-play mobile casino experience
Boyd Gaming Corporation has relaunched its iconic Stardust brand with the debut of the all-new Stardust Social Casino app. Inspired by one...
Brothers Osborne give fans exclusive free live stream concert presented by Lightning Link
“Brothers Osborne: Let’s Play Live,” presented by Lighting Link, brings together the thrill of live entertainment in the comfort and safety of...
Merchandise rewards — RYMAX
Rymax announced the addition of thirteen new brands to its portfolio of merchandise rewards. Rymax has picked up steam in continuing to expand its list of motivational...
Online social casinos gain in importance thanks to COVID-19
Social casinos can build brand recognition while casinos and gaming manufacturers are shuttered In a world of shut-off slot machines, empty hotel...
Casino marketers need to learn how to thrive with less
Fallout from COVID-19 will likely include budget cuts to marketing departments, which is not necessarily a bad thing if you plan for...
Modern Gaming and Hospitality Consulting Firm — THE STRATEGY ORGANIZATION
The Strategy Organization (TSO) announced an official launch, specializing in strategies to boost marketing, operations and innovation horsepower for companies in the...
Casino marketing advice from gaming industry experts
SSCM marketers Talking the TALK Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how...
Leading casino brands opt for sports studio experiences
Caesars Entertainment and MGM Resorts International subsidiary BetMGM have taken to the television airwaves in support of their sports betting offerings. Caesars...
For casinos, it’s not a reopening but a rebuilding
For the casino and hospitality industry, the first lesson is that we are not reopening properties, we are rebuilding the hospitality businesses....